2023 Road Safety Campaign
In 2022, over 23,000 car accidents occurred in Quebec, 1,405 of which resulted in serious injury or death, according to recent statistics by the SAAQ. To spread awareness for the importance of road safety, the City of Pointe-Claire is re-introducing the “Road safety, I do my part!” campaign.
This 2023 road safety campaign aims to raise awareness for the importance of sharing the road and the right actions to take while driving, biking or on foot. Throughout the summer, various sensitization messages will be broadcast on the City’s electronic billboards and shared on social media. The purpose of the campaign is to highlight the various actions and behaviours our residents can take in an effort to lower the risk of road accidents. The campaign will be entirely digital in an effort to remain environmentally friendly.
Road safety affects all of us, whether you are behind the wheel or on foot. As a community, we must strive to be vigilant, safe and respect the rules of the road.
This year’s campaign will highlight the appropriate road safety behaviors to adopt, while also promoting new strategies to raise awareness for the importance of exercising caution and courtesy.
|Our campaign will promote road safety through various avenues:
|Contrary to popular belief, recent SAAQ statistics revealed that all age groups are all equally susceptible to fatal car accidents.
With 315 deaths in road-related accidents in Quebec last year, it is important to remain vigilant, employ safe driving habits and respect the rules of the road. In doing so, you are not only lowering your chances of being injured, but you are also protecting all those in your community who also benefit from your good road safety habits.
Safety Precautions for Drivers, Bikers or Pedestrians
Staying vigilant, safe and avoiding any potential accidents on the road as a driver:
Staying vigilant, safe and avoiding any potential accidents on the road as a biker:
Staying vigilant, safe and avoiding any potential accidents on the road as a pedestrian:
Educational Visuals and Drawings For Kids
Younger demographics are just as much at risks of road accidents, which is why they should be aware of the dangers of improper road safety. The “Road safety, I do my part!” campaign will have interactive, comic book-style imagery that will faciliate learning and road safety sensitization for kids.
The campaign also utilizes colouring books with road safety messages for young residents to educate them on the basic rules of the road, and on how to remain vigilant, curtious and safe while crossing the street, biking and sharing paths. To dowload a drawing, click here.